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Double increase in gas station network development
The gas station is the primary position for refined oil sale enterprise to seize the retail market, and is also enterprise's life project. Speeding up the gas station network development construction is the important means to make enterprises strong. The refined oil sale enterprises increase the network investment efforts, assign new-addition target and unveil generous reward and heavy fine measure so as to with maximum limit by increasing the network. This starting point is correct. However, in gas station quantity's increase, it is not equal to the great increasing sales volume, is also not equal to the large promotion of enterprise performance. The gas station network development needs to be a double increase in quality and performance.
In the process of network development, some units finished the target which in quality the higher authority issued. But actual new-increasing sale volume was not better than that of expectation. Individual gas stations even turned into the low efficiency or the invalid station. This created investment waste and brought many problems to daily management.
To achieve the double increase, at first, insist principle of quantity obeying sales volume. Put sales volume at the first place. Besides, concentrate funds to build or takeover superior stations. At last cultivate the market as soon as possible to guarantee loyal and fixed customers.
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